The COVID-19 pandemic has not only changed the way we’re currently living our lives and interacting with one another—it has also changed how credit unions serve their members. The top priority of credit unions right now is keeping employees, volunteers and members safe, while remaining in a position to serve members during and after this crisis.
Maintaining and continuing that service comes down to one thing: trust. Credit unions have been a trusted financial resource for members since their inception—and that has been the key advantage our industry has over banks and FinTechs. It is ingrained in our industry’s creed as not-for-profit, member-owned cooperatives. This is the credit union difference: deeper, more personal member relationships, better rates, and lower fees, and always putting members first.
Those core values are at the center of building digital trust as well. Digital trust is earned by instilling member confidence in the ability of the people, technology and processes your credit union employs to create a secure, private and reliable digital world.
Since the increased digital connection between credit unions and their members’ personal devices can generate an increase in cyber and privacy risks, you can count on scammers and fraudsters to be quick to try and exploit our members’ fears and sense of compassion. We’ve already seen the current COVID-19 crisis spawn a spike in online criminal activity. Spoofing and impersonation attacks in the call center are two of the most common types of fraud that financial institutions and consumers have experienced an increase of during this pandemic.
If members have digital trust, they won’t feel the need to worry about the possibility of being victims of such fraud, even in times of crisis like this.
MemberPassTM Equals Trust
A decentralized identity, like MemberPass, creates a faster, more secure method to confirm a member’s identity because it is built on the blockchain or distributed ledger technology, which reduces the role of centralized identity providers in managing trust—and can possibly circumvent central authority altogether.
While it may seem counterintuitive to some, decentralized identities also create a more personalized member experience. MemberPass enables credit unions to consistently and securely verify a member’s identity within a few seconds, eliminating the need for personal login questions. It allows Individual members to have full control and ownership over their personal information, allowing them to selectively disclose only the information they choose when conducting business with their credit union.
By adopting a KYC-compliant, member-controlled, interoperable MemberPass digital credential built on the latest in privacy-enhanced technology, credit unions can enhance the digital trust with their members by giving them confidence that their credit union is protecting them and have their best interests at heart—part of what credit unions have done since their inception.
Taking the first step toward creating digital trust between your credit union and your members is easy. Your first step is to become a participant in the MemberPass Trust Registry and establish a place in our implementation queue. All you need is six pieces of credit union information and $2,500 and we do the technical setup. Visit www.memberpass.com/registry and start today!
